Book Reviews

Value Proposition Design: A Fun and Engaging (New!) Guidebook

Alex Osterwalder's "Value Proposition Design" toolkit is now available

Alex Osterwalder’s “Value Proposition Design” toolkit is now available on Amazon

I just finished reviewing Alex Osterwalder‘s new book, Value Proposition Design, for ASQ’s Quality Management Journal. Although my review won’t be published until January 2015, this is such a refreshing and exciting book that I wanted to make sure all of you know about it now: because it will be available on Amazon tomorrow (Monday, October 20th)!

I met Alex this past September at BIF10 in Providence, Rhode Island, which (if you haven’t heard of it yet… or attended) is an inspiring and intimate two-day gathering of dynamic storytellers and equally dynamic participants. Everyone at BIF is engaged in some kind of social, civic, or business innovation — and many of the projects and ideas you hear about challenge outmoded assumptions in refreshing ways.

Alex is a little different… he’s a catalyst for other innovators. His company aims to provide individuals and teams with the tools they need to create new ventures, or improve existing projects and organizations, by critically examining the entire process of value creation and delivery. And this new release doesn’t disappoint — in large part, because the tools, techniques, and approaches that he promotes are consistent and aligned with various quality bodies of knowledge.

“The authors have created a fun and engaging text, full of cartoon-like pictures and exercises, that will be easily accessible to any member of a business development or quality improvement team. There are practical examples and stories provided throughout, which illuminate the concepts effectively and can help teams expand, refine, enhance, and articulate their visions by applying best practices through successful templates. The only weakness of this book is that it does not tie any of its assertions or practices to the academic literature. However, the Value Proposition Design canvas that this book describes in detail has demonstrated clear value already for many practitioners, and may provide researchers with ideas for making additional connections between established quality tools, principles, and practices.” — Me, in my January 2015 review of this book for the Quality Management Journal

Wherever you flip open the book, it’s organized so you’re presented with a complete idea that spans the left and right pages. This makes it very browsable and engaging, and an effective form for interlacing new ideas with repackaged perspectives on older techniques. For example, the “Find your Earlyvangelist” page reminds me of a new, more agile take on the 3M Lead User process, which many organizations have used over the past two decades to fine-tune their product characteristics and service delivery before wider release. I also like how several of the left page-right page idea blocks are aligned with broader concepts. The picture below shows one such example, where “learning” is the unifying concepts, and the pages that follow describe each of the techniques on the right in details:

vpd2

Overall, this was a really fun book to read and review. Are you looking for a way to get teams with diverse backgrounds on the same page for value creation? If so, this would be an excellent guidebook to help make it happen.

“[Alex’s new book] is a strong new contribution to the practitioner literature in quality management, and outlines many new approaches for value creation.” — Me, in my January 2015 review of this book for the Quality Management Journal

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