Category Archives: Quality

Announcing the Digital Quality Institute

All of us should be starting to feel it now… we’re entering a new AI-ra. Which is why I’m expanding horizons! Today I’m launching the Digital Quality Institute at dxquality.com. That’s where I’ll be offering my old PDF eBooks that have been available for years, new PDF eBooks yet to be written, and high-impact courseware that I produce or curate.

For years, I’ve imagined what it would be like if I could connect people with the resources I wish I had, especially in the first 10 or 20 years of my career – to help us balance purpose, performance, and personal transformation. How to build critical thinking skills in technology-intense environments. How to make digital transformation actionable. How to navigate times when the technology is moving so fast we feel like we’ll be left behind. I’ve wistfully browsed through my Google Drive, packed with 14 years of content, much of which has only been shared with a relatively small group of people.

Since 2016, lots of people I’ve interacted with in work environments, or after talks and keynotes, have said “That’s SUCH useful content… you should put that on Udemy.” But the quality of courseware on Udemy and Coursera varies a LOT, and I’ve never felt comfortable adding my work to that giant haystack. And while I love TEDx, it’s become too diluted to me, it doesn’t feel as special as it did years ago when researchers were sharing their new insights with the world in a sparkly new way.

That’s why today, I’m launching the Digital Quality Institute at dxquality.com.

My vision for DQI is that it provides a marketplace of unique, compelling, and inventive ideas from leaders and emerging leaders who care about quality and excellence – people at all stages of their careers who have been inspired by the rich tradition of quality. Leaders who can carry those messages forward in relevant and engaging new ways that younger generations can be inspired by.

While the first two courses are derived from instruction and mentorship I’ve been providing students and direct reports since the late 90s, I’m in discussions with insightful leaders with great ideas who might also contribute to the offerings. (If you’ve got material grounded in quality and you’re looking for a platform to share it, let’s talk & see if it’s suitable for DQI).

Course #1 is available now:

I’m excited to be the curator of dynamic stories that help us connect with our power… so we can help each other transform our work, transform our lives, and realize our potential as individuals and innovative communities in the digital-first world.

A Magical 1997-era Web Form & the Illusion of Progress

This morning, while I was checking my email, the power went out.

There was no storm, the neighbors still had power… did I forget to pay the bill? Surely not… I get an email every month & immediately click through to process the payment. But I decided to check anyway.

I went to our local electric company’s web site to check on the status of my account. It’s not a big town, and their development budget has got to be tiny… it looks like they haven’t updated their web site in more than a decade. And the “Pay Your Bill” form is even more extreme… that form is straight outta 1997, complete with a little moving text, like ants marching across the bottom of your screen. It looks like Peoplesoft used to look like, at the dawn of the millennium.

Not my power company’s web form. But close. You get the idea.

Turns out, I did make a mistake last month. I was traveling when bill time came around, and instead of clicking the button to pay all accounts, I accidentally only paid one and not the one that corresponds to the house where I live, where I work, where I absolutely positively need internet all the time.

There was a text box at the top of my screen with a phone number, and a message saying that power could usually be restored by 8pm. I started mentally arranging my work day… how much connectivity I’d be able to get by tethering to my phone… how much battery life I had left in my laptop… how much crow I’d have to eat, as the impacts impacted other people and other meetings.

I quickly filled out all the little boxes to let the electric company know that I really wanted them to take my money and turn my power back on as soon as they could. Like usual, their clunky looking web form was smooth to actually fill in.

But then magic happened.

I clicked the “Pay Now” button with the stylus on my phone. TAP! Before my fingers returned to the position they were in when they started the downward trip to click the button (literally milliseconds later) I heard whirring all around me. The printer was going through its startup sequence. The TV started to flicker on.

That 1997-era web form was like a lightswitch. When I flipped it, my power went back on. For whatever the power company didn’t invest in making their web site look slick and exciting, they sure did invest in what means the most to me: automatically, instantaneously, magically getting my power back in the blink of an eye.

Why don’t all companies invest, like this, in delivering meaningful value over delivering the appearance of value?

I’m thinking of a company I know, right now, that’s invested several million dollars over the past year trying to get a web app in place to perform a basic revenue-driving function of their business. They even “built an MVP”! But they’re still falling short of their goal. I wonder if they, like so many others, are falling into the most nefarious trap that exists:

The Illusion of Progress… showing that you’re moving forward without showing that you know what really matters, and then surgically focusing on that.

Are you making progress on what really matters? Or what looks like it matters?

There’s your challenge for this week (and life).

BAD MetRICS

It’s that time of year where people are dusting off their strategic plans, hosting their parties and strategy workshops, and making sure the KPIs and metrics on their scorecards are the ones they want to be watching in 2021.

But most people really aren’t that religious about measurement systems, or tightly aligning specific actions with the needle they are most likely to move. The goal of “becoming data-driven” usually isn’t accompanied by the discipline and perseverance to make it happen, even though the payoffs are huge.

And none of us are immune to bad metrics, even when those things are really important. Sometimes, a metric is just too emotionally enticing to give up.

I use one bad metric myself, and no matter how bad I know it is, I keep using it to evaluate (one dimension of) my personal value. PSA: It is never good to tie your worth as a human to a metric (any metric). Gen Z may have more luck than us Gen Xers on this one.

My bad metric, the one I can’t emotionally detach from, is number of citations on Google Scholar. And the reason why I’m thinking about it today is because… I just achieved my 2020 goal of adding more citations than I added in 2019!

Here’s why this metric is so terribly bad:

  • Number of citations is a lagging indicator, and the lag can often be 3-5 years.
  • By the time the needle moves, it’s hard to figure out exactly what happened to make it move.
  • There are very few actions I can personally take to make that needle move.
  • Any actions I do take will be indirect. I can make people more aware of my papers, but can’t force anyone to cite one… so the actions I can take will influence reach, but not citations.
  • There’s an interesting social dimension to past number of citations. The more citations you have on a paper, the more likely you are to attract additional citations; similarly, the more citations you have, the better SEO you get on sites like Google Scholar. It’s a “fit get fitter” scenario.
  • I can’t monitor this metric on a weekly or monthly basis. If it dips, I won’t be able to respond by taking an action to restore growth.
  • I haven’t even thought about using this metric as a signal for when I should take action. Because of all the problems I listed above.
  • I didn’t do anything to achieve my 2020 goal. I just helplessly watched that number creep up, kept my fingers crossed, and (now) celebrated on December 19th when I (just barely) went over the wire before New Year’s.
  • The calendar is arbitrary anyway. What if I achieved the goal on January 5? Would I feel unaccomplished? Probably yes (this is pathetic)!
  • Ultimately, I am not in control of citations. I should have picked an intermediary metric that I am in control of… but that’s really difficult, and I’m not in academia any more so I really don’t even need to pay attention to this (another giant problem! Why am I still even paying attention? Attention is expensive!)

My Holiday wish for you is: Select your metrics carefully! Pick ones that are (ideally):

  • Not limited to lagging indicators with extraordinarily long lags
  • Monitorable on (at least) a weekly or monthly basis
  • Designed so that if you aren’t achieving your target level, you can immediately figure out where the problem is happening, and even know how to dig down deeper to figure out why that problem is happening
  • Triggers for action: every metric that’s not where you want it to be should be link to a thing you can do — that’s in your control — that you know has a pretty good chance of making that needle move the direction you want it to

When your metrics aren’t revealing, actionable, or in your control, you’ve just set yourself up for a special kind of paralysis the entire year.

Productivity Hack: Thinking in layers

I just finished reviewing a colleague’s latest project. It is absolutely beautiful. It’s a collection of very pretty looking documents and forms that you can use to keep track of your professional accomplishments and portfolio. The idea is that each person can use it to cultivate more agency in the professional development process — and it will definitely help people as individuals achieve that goal.

So why would it make my heart sink? Because it’s perfect for one person (or a handful of people) to more easily manage an individual (and isolated) process, but will make it difficult for us to gain visibility into the collection as a whole. It’s a personal management tool, not an organizational management tool. What it won’t help us do is:

  • Search across 10s or 100s of portfolios
  • Scale to 100s or 1000s of employees
  • Keep the content relevant and up to date

So when I see this gorgeous looking thing, I feel sad: so much work went into this, and although it’s going to help solve one problem, it is going to create a maintenance nightmare. In addition, now we’re locked into a single UI and any change will require a ton of effort (and manual changes in each employee’s worksheet). How could we have avoiding painting ourselves into this box?

Thinking in layers is a habit I’ve developed from decades of working in software. By thinking in layers, you can create more maintainable, systematic, and repeatable solutions for solving operations problems. If we had solved this problem in layers, here’s what the solution components would have looked like:

  • Data layer – store all the data in CSVs, with one observation per row and one variable per column
  • Processing layer – a way to create, read, update, and delete documents, records or fields & perform calculations
  • Presentation layer – a way to display the data and make what the user sees pretty

(One of the reasons I love R Markdown is that it gives you a way to easily combine the processing and the presentation in a way that still doesn’t break the layers. If you want to change what people see, you change that in one spot in your Rmd, then re-knit.)

The moral of the story is: you can’t build a scalable system without layers. Think in layers.

Top 10 Business Books You Should Read in 2020


I read well over a hundred books a year, and review many for Quality Management Journal and Software Quality Professional. Today, I’d like to bring you my TOP 10 PICKS out of all the books I read in 2019. First, let me affirm that I loved all of these books — it was really difficult to rank them. The criteria I used were:

  1. Is the topic related to quality or improvement? The book had to focus on making people, process, or technology better in some way. (So even though Greg Satell’s Cascades provided an amazing treatment of how to start movements, which is helpful for innovation, it wasn’t as closely related to the themes of quality and improvement I was targeting.)
  2. Did the book have an impact on me? In particular, did it transform my thinking in some way?
  3. Finally, how big is the audience that would be interested in this book? (Although some of my picks are amazing for niche audiences, they will be less amazing for people who are not part of that group; they were ranked lower.)
  4. Did I read it in 2019? (Unfortunately, several amazing books I read at the end of 2018 like Siva Vaidhyanathan’s Antisocial Media.)

#10 – Understanding Agile Values & Principles (Duncan)

Duncan, Scott. (2019). Understanding Agile Values & Principles. An Examination of the Agile Manifesto. InfoQ, 106 pp. Available from https://www.infoq.com/minibooks/agile-values-principles

The biggest obstacle in agile transformation is getting teams to internalize the core values, and apply them as a matter of habit. This is why you see so many organizations do “fake agile” — do things like introduce daily stand-ups, declare themselves agile, and wonder why the success isn’t pouring in. Scott goes back to the first principles of the Agile Manifesto from 2001 to help leaders and teams become genuinely agile.

#9 – Risk-Based Thinking (Muschara)

Muschara, T. (2018). Risk-Based Thinking: Managing the Uncertainty of Human Error in Operations. Routledge/Taylor & Francis: Oxon and New York. 287 pages.

Risk-based thinking is one of the key tenets of ISO 9001:2015, which became the authoritative version in September 2018. Although clause 8.5.3 from ISO 9001:2008 indirectly mentioned risk, it was not a driver for identifying and executing preventive actions. The new emphasis on risk depends upon the organizational context (clause 4.1) and the needs and expectations of “interested parties” or stakeholders (clause 4.2).

Unfortunately, the ISO 9001 revision does not provide guidance for how to incorporate risk-based thinking into operations, which is where Muschara’s new book fills the gap. It’s detailed and complex, but practical (and includes immediately actionable elements) throughout. For anyone struggling with the new focus of ISO 9001:2015, this book will help you bring theory into practice.

#8 – The Successful Software Manager (Fung)

Fung, H. (2019). The Successful Software Manager. Packt Publishing, Birmingham UK, 433 pp.

There lots of books on the market that provide technical guidance to software engineers and quality assurance specialists, but little information to help them figure out how (and whether) to make the transition from developer to manager. Herman Fung’s new release fills this gap in a complete, methodical, and inspiring way. This book will benefit any developer or technical specialist who wants to know what software management entails and how they can adapt to this role effectively. It’s the book I wish I had 20 years ago.

#7 – New Power (Heimans & Timms)

Heiman, J. & Timms, H. (2018). New Power: How Power Works in Our Hyperconnected World – and How to Make it Work For You. Doubleday, New York, 325 pp.

As we change technology, the technology changes us. This book is an engaging treatise on how to navigate the power dynamics of our social media-infused world. It provides insight on how to use, and think in terms of, “platform culture”.

#6 – A Practical Guide to the Safety Profession (Maldonado)

Maldonado, J. (2019). A Practical Guide to the Safety Profession: The Relentless Pursuit (CRC Focus). CRC Press: Taylor & Francis, Boca Raton FL, 154 pp.

One of the best ways to learn about a role or responsibility is to hear stories from people who have previously served in those roles. With that in mind, if you’re looking for a way to help make safety management “real” — or to help new safety managers in your organization quickly and easily focus on the most important elements of the job — this book should be your go-to reference. In contrast with other books that focus on the interrelated concepts in quality, safety, and environmental management, this book gets the reader engaged by presenting one key story per chapter. Each story takes an honest, revealing look at safety. This book is short, sweet, and high-impact for those who need a quick introduction to the life of an occupational health and safety manager.

# 5 – Data Quality (Mahanti)

Mahanti, R. (2018). Data Quality: Dimensions, Measurement, Strategy, Management and Governance. ASQ Quality Press, Milwaukee WI, 526 pp.

I can now confidently say — if you need a book on data quality, you only need ONE book on data quality. Mahanti, who is one of the Associate Editors of Software Quality Professional, has done a masterful job compiling, organizing, and explaining all aspects of data quality. She takes a cross-industry perspective, producing a handbook that is applicable for solving quality challenges associated with any kind of data.

Throughout the book, examples and stories are emphasized. Explanations supplement most concepts and topics in a way that it is easy to relate your own challenges to the lessons within the book. In short, this is the best data quality book on the market, and will provide immediately actionable guidance for software engineers, development managers, senior leaders, and executives who want to improve their capabilities through data quality.

#4 – The Innovator’s Book (McKeown)

McKeown, M. (2020). The Innovator’s Book: Rules for Rebels, Mavericks and Innovators (Concise Advice). LID Publishing, 128 pp.

Want to inspire your teams to keep innovation at the front of their brains? If so, you need a coffee table book, and preferably one where the insights come from actual research. That’s what you’ve got with Max’s new book. (And yes, it’s “not published yet” — I got an early copy. Still meets my criteria for 2019 recommendations.)

#3 – The Seventh Level (Slavin)

Slavin, A. (2019). The Seventh Level: Transform Your Business Through Meaningful Engagement with Customer and Employees. Lioncrest Publishing, New York, 250 pp.

For starters, Amanda is a powerhouse who’s had some amazing marketing and branding successes early in her career. It makes sense, then, that she’s been able to encapsulate the lessons learned into this book that will help you achieve better customer engagement. How? By thinking about engagement in terms of different levels, from Disengagement to Literate Thinking. By helping your customers take smaller steps along this seven step path, you can make engagement a reality.

#2 – Principle Based Organizational Structure (Meyer)

Meyer, D. (2019). Principle-Based Organizational Structure: A Handbook to Help You Engineer Entrepreneurial Thinking and Teamwork into Organizations of Any Size. NDMA, 420 pp.

This is my odds-on impact favorite of the year. It takes all the best practices I’ve learned over the past two decades about designing an organization for laser focus on strategy execution — and packages them up into a step-by-step method for assessing and improving organizational design. This book can help you fix broken organizations… and most organizations are broken in some way.

#1 Story 10x (Margolis)

Margolis, M. (2019). Story 10x: Turn the Impossible Into the Inevitable. Storied, 208 pp.

You have great ideas, but nobody else can see what you see. Right?? Michael’s book will help you cut through the fog — build a story that connects with the right people at the right time. It’s not like those other “build a narrative” books — it’s like a concentrated power pellet, immediately actionable and compelling. This is my utility favorite of the year… and it changed the way I think about how I present my own ideas.


Hope you found this list enjoyable! And although it’s not on my Top 10 for obvious reasons, check out my Introductory Statistics and Data Science with R as well — I released the 3rd edition in 2019.

The Endowment Effect: The Ultimate Organizational Rose-Colored (Risk-Enhancing) Glasses

Fifteen or so years ago, I was a member of a review team that assessed a major, multi-million dollar software project. We were asked to perform the review because the project had some issues — it cost nearly $2M a year, was not yet delivering value to users, and had been running for 17 years.

Were I the ultimate decision-maker, my plan of action would have been simple: shut down the project, reconstitute a team with some representation from the old team, and use the lessons learned to rearchitect a newer, more robust solution. It would have customer involvement from the start to ensure a short time-to-value (and continuous flow of value). But there was one complication: the subject matter for this software package was highly specialized and required active involvement from people who had deep knowledge of the problem domain… and the team already had about 60% of the world’s experts on it.

Still, I was focused on the sunk costs. I felt that the organization should not choose to keep the project going just because over $20M had been poured into it… the sunk costs should not factor into the decision.

But then something very curious happened two years later, as the project was still hemorrhaging money… I was put in charge of it. So what did I do? Launched a two-month due diligence to reassess the situation, of course.

I was not on the review team this time, but their assessment was not a surprise — can the project, reconstitute the team, use the lessons learned to plan a new approach to delivering value quickly.

So that’s what I did… right? NOOOOO!!! I decided to try a little harder… because of course we could get the current software project to be stable and valuable, if we just gave it a little more time.

Even I was shocked by my transformation. Why was I feeling like this? Why was I ignoring the facts? Why was I, all of a sudden, powerless to make the appropriate and most logical choice?

Turns out, I was just demonstrating human nature via the Endowment Effect — which says, simplistically, that once you own something you value it more than before you own it. This is not just a curiosity though… because it can get in the way of effective decision-making.

Think about it:

  • Before you buy a house, you psychologically devalue it because you want to get a better deal. But once you move in, your psyche inflates the value because you stand to win as the value increases.
  • Why is it that leaders often value the opinions of consultants more than the opinions of full-time staff? Because consultants are more expensive, and once their reports have been submitted, you now own the intellectual property… and value it more.
  • The same effect occurs if you buy a company. You may be sensitive to issues and opportunities for improvement prior to the sale, but once your signature is on the dotted line… the endowment effect kicks in, and the rose-colored glasses magically appear.

This has a huge implication for quality and process improvement. Once you own something, you are less able to see the problems that need to be solved. This is why we use external auditors for our ISO 9001 programs, or review panels for our government projects, or a quality award assessment process for evaluating how well we are translating strategy to action.

Other people can see areas for improvement that you can’t, if you’re an owner of the process that has problems. The lesson? Get external eyes on your internal issues, and pay attention to their insights.

The U.S. Constitution is a Quality System

In 2008, I defined a quality system as:

your organization’s blueprint: it identifies your business model and processes, provides details about how your people will work together to get things done, and establishes specifications for performance — so you can tell if you’re on track… or not.

https://qualityandinnovation.wordpress.com/2008/10/18/quality-system/

By this definition, the U.S. Constitution is a quality system — just like ISO 9001, or any system developed using the Baldrige Criteria, or a system for strategy execution based on Hoshin planning and other lean principles. The Constitution defines the blueprint for how power will be distributed (among the three branches of government, and between the country and the states), provides details about how the branches will work together and what principles they will abide by, and establishes clear standards for performance right up front:

We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.

https://constitutionus.com/

(The preamble is the Constitution’s quality policy.)

But even though I’ve been working with (and researching) quality systems since the late 90s, I didn’t see the connection until yesterday, when I read some excerpts from the Don McGahn case. McGahn, who was subpoenaed by the House of Representatives to testify in the Trump impeachment hearings, was instructed by the White House to disobey the order. He asked a court to decide whether or not he should be made to appear. Federal District Court Judge Ketanji Brown Jackson, in a 120-page response, called on the characteristics of the Constitution that make it a quality system to make the determination:

…when a committee of Congress seeks testimony and records by issuing a valid subpoena in the context of a duly authorized investigation, it has the Constitution’s blessing, and ultimately, it is acting not in its own interest, but for the benefit of the People of the United States. If there is fraud or abuse or waste or corruption in the federal government, it is the constitutional duty of Congress to find the facts and, as necessary, take corrective action.

Committee on the Judiciary, U.S. House of Representatives vs. Donald F. McGahn II – Civ. No. 19-cv-2379 (KBJ) – Filed 11/25/2019

This pattern should be really familiar to anyone who’s worked with ISO 9001 or similar quality systems! After your company’s processes and procedures are put in place, and your performance standards are defined (for products as well as processes), you implement a monitoring system to catch any nonconformance that might arise. Then, after root cause analysis, you implement a corrective action to improve the impacted process.

In the U.S., those nonconformances are fraud or abuse or waste or corruption or even injustice that one person (or entity) experiences at the hands of another. You can take up the issue with the courts, which will (in many cases) interpret the laws, implement countermeasures, and potentially lead to larger-scale corrective actions, like new laws.

How can you tell if the quality system defined by the Constitution is working? Evaluate it against the performance standards. Is justice taking place? Is there domestic tranquility, adequate defense, and general welfare? If not, then the structure of the quality system (e.g. the Amendments) should change to better enable the desired outcomes.

Although the system is imperfect, it does — by design — support continuous improvement that incorporates the Voice of the Customer (VoC). This is done through Congressional representation, carefully selected juries of peers, and NGOs that research and advance specific interests.

So the next time you’re wondering whether your ISO 9001 system adds value, ask yourself… does the U.S. Constitution add value? I think you’ll conclude that both can provide a necessary foundation.


The link between quality and structures in the U.S. government was also noted by Tim J. Clark in this 2008 article from the Indianapolis Star, entitled “People working together can make a more perfect union.” He notes that ‘The aim of the American system of government is to enable “We the People” to work together to make progress – not toward a “perfect” union, which would be impossible – but rather toward a “more perfect” union’ and explains how this aligns with Deming’s philosophy.

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