Announcing the Digital Quality Institute

All of us should be starting to feel it now… we’re entering a new AI-ra. Which is why I’m expanding horizons! Today I’m launching the Digital Quality Institute at dxquality.com. That’s where I’ll be offering my old PDF eBooks that have been available for years, new PDF eBooks yet to be written, and high-impact courseware that I produce or curate.

For years, I’ve imagined what it would be like if I could connect people with the resources I wish I had, especially in the first 10 or 20 years of my career – to help us balance purpose, performance, and personal transformation. How to build critical thinking skills in technology-intense environments. How to make digital transformation actionable. How to navigate times when the technology is moving so fast we feel like we’ll be left behind. I’ve wistfully browsed through my Google Drive, packed with 14 years of content, much of which has only been shared with a relatively small group of people.

Since 2016, lots of people I’ve interacted with in work environments, or after talks and keynotes, have said “That’s SUCH useful content… you should put that on Udemy.” But the quality of courseware on Udemy and Coursera varies a LOT, and I’ve never felt comfortable adding my work to that giant haystack. And while I love TEDx, it’s become too diluted to me, it doesn’t feel as special as it did years ago when researchers were sharing their new insights with the world in a sparkly new way.

That’s why today, I’m launching the Digital Quality Institute at dxquality.com.

My vision for DQI is that it provides a marketplace of unique, compelling, and inventive ideas from leaders and emerging leaders who care about quality and excellence – people at all stages of their careers who have been inspired by the rich tradition of quality. Leaders who can carry those messages forward in relevant and engaging new ways that younger generations can be inspired by.

While the first two courses are derived from instruction and mentorship I’ve been providing students and direct reports since the late 90s, I’m in discussions with insightful leaders with great ideas who might also contribute to the offerings. (If you’ve got material grounded in quality and you’re looking for a platform to share it, let’s talk & see if it’s suitable for DQI).

Course is available now:

I’m excited to be the curator of dynamic stories that help us connect with our power… so we can help each other transform our work, transform our lives, and realize our potential as individuals and innovative communities in the digital-first world.

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I’m Nicole

Since 2008, I’ve been sharing insights and expertise on Digital Transformation & Data Science for Performance Excellence here. As a CxO, I’ve helped orgs build empowered teams, robust programs, and elegant strategies bridging data, analytics, and artificial intelligence (AI)/machine learning (ML)… while building models in R and Python on the side. In 2025, I help leaders drive Quality-Driven Data & AI Strategies and navigate the complex market of data/AI vendors & professional services. Need help sifting through it all? Reach out to inquire – check out my new book that reveal the one thing EVERY organization has been neglecting – Data, Strategy, Culture & Power.

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