Ron DuPlain forwarded me an interesting post from November 2008 (via @duanegran, I believe) called How much do websites cost? It’s a great comprehensive overview of the different kinds of web sites that can be built – the spectrum of customization, interactivity, and intent that dictate whether a web site will cost $200 or $2 million. But what really struck me about this article was one tiny little section that talks about value, emphasizing the relationship between quality, waste, and the changeability of human wants, needs, and desires:
2.) A small company site that has 5 to 10 pages describing the products/services offered by the company. $500 to $2,000 depending on how prepared you are, and also on how clear in your own head you are about what you want. Disorganization and changing your mind are both expensive.
Disorganization is expensive because it blocks action. When your house is disorganized, you waste time and energy trying to find stuff. When the processes you use in the workplace are disorganized, time and physical energy can be wasted engaging in non-value-adding activities, and mental and emotional time and energy wasted in unproductive communications. Wasting time and energy can generate short-term real costs (for example, moving parts or products around a factory or supply chain can delay time-to-market while costing more in fuel for transport), long-term real costs (e.g. reinforcing negative behaviors that lead to breakdowns in interpersonal relationships, teamwork, or morale) or opportunity costs.
Changing your mind is expensive for the same reason: it either blocks new action from taking place, or it eliminates the value that could have been added by prior work. A task is not actionable unless you have the 1) resources to do the job, 2) the information and interest to complete it, 3) the skills and capabilities to make it happen, as well as a clear idea of what needs to be done, and 4) an execution environment that supports getting things done. Changing your mind can erode #2 or #3.
To reduce the risk associated with development, and to control the costs of the project, find out:
- How much do you really know about what you want?
- What essential elements are you pretty sure you’ll still want or need in 3 months, 6 months, 1 year, 5 years?
- What parts do you have the resources, information/interest, capabilities/skills/clarity, and execution environment to get done now? (I call this RICE to make it easier to remember)
The lesson: to get higher quality and lower costs (that is, greater value), focus on those parts of a project that are least likely to change and do those first. This is, of course, if you have the luxury to be agile (highly regulated environments may impose restrictions or limits). Then stop – figure out what your experience working on those parts tells you about how you can approach the problem more systematically and effectively– and repeat the cycle until you iterate to the desired solution. This is the essence of applying organizational learning to your day to day tasks.