The New TRIZ: Bizkus for Innovation

Yesterday, I posted about TRIZ, a 1940’s era device for stimulating innovation. I’ve always had this visceral feeling that we need a new, more modern, more right brained approach to innovation along the same lines as TRIZ, but with the art and panache of the 21st century – and with Eric S. Townsend’s new collection of business-stimulated haikus, I think we’re on to something.

Eric, a self-defined “supercreative” in business and search engine optimization, runs Eric S. Townsend Marketing, a firm dedicated to general marketing, internet marketing, corporate identity, branding, publicity, and totally-needed stuff like that. Only Eric is not from this planet. At times, I think he channels the Pleiadeans (which might not be a bad thing, considering what’s needed to be ultra-competitive in the era of the post-economy).

Eric’s new book features 206 pages of business-related haikus – riddles that might help stimulate you to new directions in business growth and accomplishment. I suggest that the Bizkus are used for brainstorming and in quality circles. Set a meeting time, get some stakeholders involved, identify a problem that you need to solve – and then randomly open up the Bizkus book and read – these things are meant for oral interpretation. Discuss, as a group, what you think the implications may be – or may be not.

Some of the bizkus are totally hard to figure out. But aren’t all problems in business? As a result, this approach has GOT to help you right-brain yourself out of current issues, and into emerging opportunities.

I give Eric’s Bizkus three thumbs up. Leave me comments if you decide to use it to stimulate innovation in your organization… I’d like to hear about your experiences. I’d also love to facilitate an article for Quality Progress on new approaches to stimulate innovation too, so let me know if this tool (or others like it!) serve such a purpose for your place of business. (Note: if you purchase the Kindle version, Eric will give you the PDF for an extra $1.29. I think you have to email him to make this happen.)


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