AIG is falling. Bailouts are flying. All of the rules of business have changed, and the seismic shift is both electrifying and frightening. But there are opportunities to be embraced, and many of them are summed up in this article entitled “Why Small Companies Will Win in This Economy“. Here is my favorite part, a veritable mantra for the 2010’s:

Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage.

Thanks to Betsey Merkel (Twitter: @betseymerkel) who initially Tweeted this. And thanks to Valdis Krebs (Twitter: @valdiskrebs) without whom I wouldn’t have seen Betsey’s insightful retweets and started following her too.

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I’m Nicole

Since 2008, I’ve been sharing insights and expertise on Digital Transformation & Data Science for Performance Excellence here. As a CxO, I’ve helped orgs build empowered teams, robust programs, and elegant strategies bridging data, analytics, and artificial intelligence (AI)/machine learning (ML)… while building models in R and Python on the side. In 2025, I help leaders drive Quality-Driven Data & AI Strategies and navigate the complex market of data/AI vendors & professional services. Need help sifting through it all? Reach out to inquire – check out my new book that reveal the one thing EVERY organization has been neglecting – Data, Strategy, Culture & Power.

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