Last September, I wrote about the Social Media Blackout experiment conducted by the Harrisburg University of Science and Technology in Harrisburg, Pennsylvania. I was particularly intrigued by their exercise, blocking all messaging and social media on campus for a week to get students to reflect on the issues surrounding ubiquitous connectivity, because I had just finished doing my own experiment on myself – and publishing the journal of the experience in my 2010 book, Disconnected.
Last week, I participated in a panel that discussed the issues associated with connecting and disconnecting at Harrisburg University’s Social Media Summit 2011. It was tremendously fun! If you’re interested in these issues, consider attending their Social Media Summit in May 2012.
This year, they’re at it again! I’ve attached the hot-off-the-press news release that describes the exercise, which will be conducted between September 21 and 27, and their results from last year.
Contact: Steven Infanti, AVP Communications, 717.901.5146/717.982.3772 (cell) or Sinfanti@harrisburgu.edu
Back in Blackout: HU to Shutdown Social Media Access September 21 to September 28
Sep 21, 2011–Harrisburg University of Science and Technology, beginning 8 a.m., Wednesday, September 21, will block access over its network to several popular social media sites including, Facebook, MySpace, Twitter, and LinkedIn. Additionally, access to all instant messaging services will be blocked. This exercise, which will affect all students, faculty and staff at the University, will conclude September 28, 2011.
The intent of this consciousness-raising exercise is to inspire thinking about how, when and where the University community uses social media as well as awareness about uses and/or abuses of social media, says Dr. Eric Darr, Executive Vice President and Provost at the University.
“It is not intended to be a punishment nor is it intended to be an indictment of social media. In fact, access to all social media sites was still possible over mobile wireless devices, proximate public networks or home-based networks. The hope is to make habits and effects of social media use more visible and understandable, particularly in the classroom, through temporary abstinence.”
Additionally, a panel of educators and authors recently discussed social media addiction and the benefits and drawbacks of unplugging from social network during the 2011 Social Media Summit held September 14th at the University. One conclusion from the panel is that insights gained through unplugging can be used to set healthy personal boundaries around future social media use. The University will encourage journaling by students and staff in an effort to preserve and reflect upon opinions, feelings and ideas.
The sites being blocked include: Facebook, MySpace, Bebo, Orkut, Hi5, Linkedin, Twitter, Twitxr, Plurk, Tweetpeek and texting outlets.
The private STEM (science, technology, engineering and mathematics) focused comprehensive university is home to several academic programs that focus on social media and mobile application development. In addition to the annual Social Media Summit, the University is home to the annual Learning and Entertainment Evolution Forum (LEEF) and the Center for Advanced Entertainment and Learning Technologies.
“Obviously, this is a University that weaves technology into most of our daily activities. We believe that technology is not inherently good or bad. Rather, technology becomes useful or destructive in the hands of users. This exercise is an attempt to better understand an important technology, social media, that clearly impacts how we live and work It might inspire students, faculty and staff to think more about their social media habits and to further raise awareness about the impact that social media has on daily life and work,” says Darr.
This is the second consecutive year the University has conduct this exercise. During the week of September 13 -17, 2010, the University shutdown access over its network to several social media sites. In an attempt to understand basic usage patterns and opinions following the 2010 ‘blackout’ exercise, students, faculty and staff were surveyed about their social media habits and reactions to the blackout. An initial survey was completed on the first day of the blackout, and a follow-up survey was completed during the week following the blackout. Additionally, multiple focus group sessions were conducted with students and faculty in the middle of the blackout week.
One-quarter of the 822 students and 40% of the faculty and staff at Harrisburg University responded to the 2010 surveys. The surveys revealed that the majority of students, faculty and staff are regular users of social media. In fact, many are heavy users of various social media outlets. Specifically, two-thirds of the sample reported using Facebook on a daily basis, while 10% said they use Twitter on a daily basis. Among Facebook users, 25% cited mainly “social” purposes, including contact with friends, as the primary reason for using the site. Students and staff also use social media for “entertainment.” In fact, 13% of student responders said they rely on Facebook to combat boredom between classes. Exactly half of student responses cited the use of YouTube regularly for “academic and social purposes.” Instant messaging is also used by a large segment of the student body, with 35% usage among this sample.
Darr notes that one question that is routinely debated is whether people can become addicted to social networking. The results from the 2010 survey suggest that this is possible. Specifically, it is remarkable to note that 20% of the student respondents spend between 11 and 20 hours a day using social media sites.
“One has to believe that this level of usage would likely interfere with school work and jobs. Further, it is somewhat disturbing to note that several faculty and staff reported spending more than 20 hours a day on social networking sites. Clearly, this level of usage would interfere with many of life’s routine responsibilities,” says Darr.
Initial reactions to the 2010 blackout were similar for students and faculty. Both groups were skeptical and upset at the onset of the social media blackout. And, both groups became more positive about the event after reflecting on the week.
Information about student behaviors during the blackout was also collected. The results suggest that a healthier, more productive life style was practiced by a significant portion of the students during the week-long social media blackout. Specifically, 25 % of students reported better concentration in the classroom during the blackout week. In fact, 23% of students found lectures more interesting. Interestingly, 6% of students reported eating better and exercising more during the blackout week. School work was given a higher-priority when social media was unavailable. Specifically, 21% of the students used the time that they usually spent on Facebook to do homework, whereas 10% used the time usually spent on Facebook to read online news.
An obvious question is “Did anyone learn anything from the blackout?” Survey results show that 44% of the students reported that they learned something, while 76% of faculty and staff reported learning something from the blackout. Focus group sessions and student commentary uncovered several specific lessons learned during the blackout week. Several students reported gaining a better understanding of the strengths and weaknesses of Facebook. They used Facebook for its obvious ability to connect with friends, but they also used Facebook for collaborating on a business plan. During the blackout, these students were forced to use another tool for working on their business plan, and discovered that it was easier than Facebook. Additionally, they reported that it had become increasingly difficult to distinguish business related posts from social posts on Facebook. These students learned that document management is not one of the core strengths of Facebook.
A second lesson learned was a better understanding of the value of face-to-face communications versus conversations carried out solely over social media. Several faculty were reminded about the power of face-to-face dialogue when they discovered that complex biology concepts that had confused students for weeks when discussed over social media, were readily learned when explained in a series of face-to-face meetings. In fact, 10% of the students reported enjoying face-to-face conversations during the time they would normally spend on Facebook.
Further, an additional lesson learned was that social media use can cause stress. Nearly 33% of students reported feeling less stressed during blackout week.
“Social media have become ubiquitous on university campuses. These technologies have many strengths and weaknesses. And like any tool, social media should be used with care and understanding,” says Darr. “Harrisburg University’s 2010 social media exercise demonstrated some of the challenges and issues associated with these technologies. Students, faculty and staff learned much about themselves during the 2010 exercise and there is still much to learn as we continue to push, prod, question and otherwise explore social media.”
The University plans to discuss the social media exercise at its 2012 Social Media Summit, set for May 23 at Harrisburg University.
Founded in 2001 to address Central Pennsylvania’s need for increased opportunities for study leading to careers in science, technology, engineering and math (STEM) fields, Harrisburg University is an innovative and ambitious private institution that produces graduates who provide increased competence and capacity in science and technology disciplines to Pennsylvania and the nation. Harrisburg University ensures institutional access for underrepresented students and links learning and research to practical outcomes. As a private University serving the public good, Harrisburg University remains the only STEM-focused comprehensive university located between Philadelphia and Pittsburgh.
For questions about the exercise, contact Communications at 717.901.5146 or CONNECT@Harrisburgu.edu