It’s amazing how sometimes, just a tiny TINY little stir-of-the-consciousness can yield amazing insights.
That’s what just happened to me a few minutes ago. While scanning this morning’s Twitter feed, I saw this one:
It reminded me of an article I posted in early 2011 titled “Is Profit Waste?” where I posed the question of whether profit was just one of many kinds of waste – that is, overproduction of revenue. When companies talk about a desire to grow, usually they mean they need to figure out a way to grow their revenue stream (and often this means growing the organization, expanding the scope, or adding to product lines and service offerings). In fact, one of the strongest drivers for pushing innovation is that desire to grow.
But WHY? Why do you want to grow? It’s that question that the tweet above answered for me in less than 140 characters.
Here’s a company that’s not trying to sell you on the WHAT that they do. It’s a new company, so obviously they’re trying to get started, but they’re immediately clear about WHY they want to grow… they want to get more women into technology! And the clear outward sign of successful growth will be getting more women into technology.And oh – by the way – in order for us to pursue our PURPOSE of getting women into technology, we need to make some money, and to do this we’ve written our first app.And won’t you please buy it… because if you do, you can help us work to get more women into technology!
I love this. I think more of us should approach our business stories this way! Don’t focus on business growth or profit growth, focus on WHY you’re working in the first place and WHAT you want more revenue to spend on. If we support your mission, we’re more likely to support your product, even if it doesn’t meet all our needs. Furthermore, we’re more likely to want to work with you to enhance the products, expand your reach, and collaborate to achieve higher levels of quality and serendipitous innovation.
I wonder if we have reached the limits of the profit motive. It is a powerful force, of course, but perhaps it’s somehow inadequate and insufficiently inspiring for 21st century work. More and more we’re seeing that the most enduring and effective companies marry the profit motive to what we might think of as the “purpose motive”—the belief that businesses must stand for something and contribute to the world. Maybe the path out of our economic doldrums is not a tighter focus on profits, processes, or productivity but the broader awakening of a sense of purpose in our enterprises.
As someone who ponders quality and “lean thinking” all the time, this really got the little voice in my head going: Is profit waste? When we’re thinking about waste in the “traditional lean sense,” overproduction is the first sin. Isn’t profit just overproduction of revenue? Sure, but you might argue, it’s profit that helps a business expand and grow. That’s true, IF that profit is turned into investments or retained earnings that become future investments. (But how much of a company’s profit is turned into lottery-sized bonuses to executives who then pursue a personal life of overconsumption? How much of a company’s profit is the direct result of using wasteful ingredients in production, such as using packaging that clutters landfills for years? Doesn’t this equate the profit that’s generated with the waste that’s generated?)
In the Arena article, entitled “Consumption of Wealth: Individual and Collective” by C. C. Hitchcock, the author starts his article by loosely addressing the disparity of wealth in society first noted by the Italian engineer, sociologist, economist and philosopher Vilfredo Pareto, and then starts making connections with the income production of typical families of the early 20th century. He asserts that it is the profit motive in capitalism that’s responsible for the laborer (who creates value and wealth on a daily basis) earning little to nothing, while “by others who may produce nothing we see wealth approximated in sums running up into millions in a single year.”
What is Hitchcock’s solution to the inequality? He says if you want to consume more, you should create value in proportion to the level you wish to consume. Executives of multi-billion-dollar companies might argue that indeed, they are creating value for millions of people, and doesn’t that justify the consumption? At the end of his article, Hitchcock concedes that his whole argument is in place to support socialism, so that “burdened souls” can benefit from “added courage and strength to bear patiently the deprivations and disappointments of life.”
This sounds pretty incongruent with the rest of his argument to me. I tend to like the idea of socialism as a utopian concept, and completely dislike it when I think about all the able-bodied lazy people sitting around getting handouts without lifting a finger. (I know some of these people personally.)
What is Bataille’s solution to the inequality? He says that productivity itself is perhaps a myth. So what? Why pursue productivity when its end goal is just waste? His writings seem to suggest that finding meaning and enjoyment in life is superior to achieving productivity.
If that’s the case, I might stop Getting Things Done (GTD) and start Getting to Meaning (GTM). That last acronym is mine, people! 🙂
What sorts of next generation business models could we come up with if we looked at profit the same way we look at inventory holding costs, or waiting, or excessive motion in a process, or defects? Furthermore, is there a cost of profit? (I don’t know what this last question might even mean, but I’ll be thinking about it more and more in the upcoming weeks.)
Why do our business metrics STOP at profit? Why don’t we track where the profit goes, and what it’s spent on, and whether that spending generates any true value? Follow the money… that’s the only way we will be able to test whether profit is indeed waste.