Tag Archives: iPhone

Zen and the Art of Social Media Blackout

In May, when I decided to disconnect from checking social media and email over 500 times a day to write Disconnected: Technology Addiction & the Search for Authenticity in Virtual Life, I had no idea how contemporary the idea of disconnecting from social media would become.

Give me your Droids, your iPhones, your Twitter feeds and Facebook status updates, your text messages, your Google Chats! Let’s see what happens to life as we know it if we take a time capsule way back into the mid-1990’s, stop clicking on our mobile devices, and start engaging more with the real world and real people around us. It sounds like such a trite experiment, and yet it’s one of those compelling exercises that can really help us understand the concept of mindfulness – the ability to live in the moment, slow down, and appreciate all that is for what it is. At least that’s what it did for me (as soon as I could compel myself to actually follow through to see what would happen – technology detox is NOT easy and I am a self-admitted addictive multitasker).

Like the experiment being run at the Harrisburg, Pennsylvania university that’s garnered so much press this month, my personal exercise was more of a brownout than a blackout. Face it – life totally without technology can be impractical and unproductive in many ways, especially when you have a job that relies on it. But how much is too much? That’s the trick I wrote about in my book… avoiding technology asceticism (blackout) while setting pertinent Rules of Engagement that limit social media technology use (brownout) to promote mindfulness. It results in you using technology rather than it using you.

So what’s going on in Harrisburg? According to Paige Chapman at the Chronicle on September 9, 2010:

Professors have experimented with assigning technology fasts for their students—by discouraging gadget use for five days, for example, or rewarding extra credit for a semester without Facebook.

Harrisburg University of Science and Technology is going one step further with a “social-media blackout.” Starting Monday, the Pennsylvania institution will block Facebook, Twitter, AOL Instant Messenger, and MySpace on the campus network for a week. Faculty and staff members will be affected as well as students.

“Telling students to imagine a time before Facebook is like telling them to imagine living in a world with dinosaurs,” said Eric D. Darr, Harrisburg’s executive vice president and provost. “It’s not real. What we’re doing is trying to make it real.”

Here are some more of the links I’ve found over the past few days on the social media blackout concept. I’m listing them here for personal reference, and plan to grow it as I find more interesting links on the topic, but you might find the list useful too.

By the way. many people have asked whether my 42-day experiment resulted in a long term behavior shift… and the answer is YES, it did. Now, I only check my Droid, Facebook, Twitter, email and the rest about 50 to 75 times a day. This might still be considered a problem, but I’m pretty happy that I reduced my habit by a factor of 10. So are most of the people who have to interact with me on a daily basis.

Setting Expectations: Google Voice Search on the iPhone

google1On Friday, November 14th, John Markoff published a story in the New York Times announcing the new Google Voice Search technology for the iPhone. Here’s how he set expectations about the features and release date for this admittedly exciting new tool:

Users of the free application, which Apple is expected to make available as soon as Friday through its iTunes store, can place the phone to their ear and ask virtually any question, like “Where’s the nearest Starbucks?” or “How tall is Mount Everest?” The sound is converted to a digital file and sent to Google’s servers, which try to determine the words spoken and pass them along to the Google search engine.

The search results, which may be displayed in just seconds on a fast wireless network, will at times include local information, taking advantage of iPhone features that let it determine its location.

This provides an excellent example of three points: 1) how NOT to set expectations with your user community, 2) being sensitive to REAL and UNREAL deadlines, and 3) recognizing that sometimes other people (e.g. the media) help set customer expectations for you – especially when your product or technology is popular.

#1: Ever seen that Far Side comic called “What Dogs Hear”? That’s the one where the man is talking to his dog, but all the dog hears is “blah blah blah GINGER blah blah.” When Markoff notes that Google Voice Search would be available “as soon as Friday”, what customers hear is “blah blah blah GOOGLE VOICE SEARCH blah blah blah WILL BE AVAILABLE FRIDAY blah blah”. It doesn’t surprise me that complaints are flying, now that it’s Saturday:

Well, it’s Saturday morning, and as of this writing, the update is nowhere to be found. The bloggers are starting to go meta, writing stories like Harry McCracken’s “How Long Does Google Baby the iPhone?“

#2 Regardless of when Google’s official release date for Google Voice Search is/was, once it was published in the New York Times, the release date was officially Friday, November 14th. And that’s when the REAL deadline was established, because the customer expectations were (purposefully or inadvertently) set!

#3 Google might say “hey, we didn’t actually give the New York Times a release date, they just asked us when the soonest might be that we’d release the product, and we told them what we thought was our best answer.” Lesson: if anyone asks you when’s the soonest your product will be available, they are basically drooling over the new gadgets or functionality you’re getting ready to provide. Think about how many days or weeks you expect the product will still be in development, and then multiply it by three. Or ten. I admire Google, which is why I’m content to use them as an example here – they have a ton of equity with their user base, but their release dates will still be under the microscope and so managing expectations (especially through the media) is even more critical.