Tag Archives: google

A Chat with Jaime Casap, Google’s Chief Education Evangelist

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“The classroom of the future does not exist!”

That’s the word from Jaime Casap (@jcasap), Google’s Chief Education Evangelist — and a highly anticipated new Business Innovation Factory (BIF) storyteller for 2015.  In advance of the summit which takes place on September 16 and 17, Morgan and I had the opportunity to chat with Jaime about a form of business model innovation that’s close to our hearts – improving education. He’s a native New Yorker, so he’s naturally outspoken and direct. But his caring and considerate tone makes it clear he’s got everyone’s best interests at heart.

At Google, he’s the connector and boundary spanner… the guy the organization trusts to “predict the future” where education is concerned. He makes sure that the channels of communication are open between everyone working on education-related projects. Outside of Google, he advocates smart and innovative applications of technology in education that will open up educational opportunities for everyone.  Most recently, he visited the White House on this mission.

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The current system educational system is not broken, he says. It’s doing exactly what it was designed to do: prepare workers for a hierarchical, industrialized production economy. The problem is that the system cannot be high-performing because it’s not doing what we need it to for the upcoming decades, which requires leveraging the skills and capabilities of everyone.

He points out that low-income minorities now have a 9% chance of graduating from college… whereas a couple decades ago, they had a 6% chance. This startling statistic reflects an underlying deficiency in how education is designed and delivered in this country today.

So how do we fix it?

“Technology gives us the ability to question everything,” he says.  As we shift to performance-based assessments, we can create educational experiences that are practical, iterative, and focused on continuous improvement — where we measure iteration, innovation, and sustained incremental progress.

Measuring these, he says, will be a lot more interesting than what we tend to measure now: whether a learner gets something right the first time — or how long it took for a competency to emerge. From this new perspective, we’ll finally be able to answer questions like: What is an excellent school? What does a high-performing educational system look (and feel) like?

Jaime’s opportunity-driven vision for inclusiveness  is an integral part of Google’s future. And you can hear more about his personal story and how it shaped this vision next month at BIF.

If you haven’t made plans already to hear Jaime and the other storytellers at BIF, there may be a few tickets left — but this event always sells out! Check the BIF registration page and share a memorable experience with the BIF community this year: http://www.businessinnovationfactory.com/summit/register

Google Measures Energy to Conserve Energy

Why measure? Because measurement compels behavior. I’ve written about this previously in my article on the Trash Guy, but now Google is taking note:

”Studies show that being able to see your energy usage makes it easier to reduce it.”

This is the driver for their new Google PowerMeter project, which envisions a future where access to energy informatics is through your desktop. The project, an initiative of Google.org (the philanthropic research arm of Google), provides this as their pitch:

London to Brighton Veteran Car Run“How much does it cost to leave your TV on all day? What about turning your air conditioning 1 degree cooler? Which uses more power every month — your fridge or your dishwasher? Is your household more or less energy efficient than similar homes in your neighborhood? … At Google we’re committed to helping enable a future where access to personal energy information helps everyone make smarter energy choices. To get started, we’re working on a tool called Google PowerMeter which will show consumers their electricity consumption in near real-time in a secure iGoogle Gadget. We think PowerMeter will offer more useful and actionable feedback than complicated monthly paper bills that provide little detail on consumption or how to save energy.”

I like it. I’ve always wanted to have a simple way to monitor my home energy usage that doesn’t require me to buy an expensive device like the Black & Decker EM100B Energy Saver Series Power Monitor– that probably doesn’t give me the granularity of information I’m looking for anyway.

Google Tracks Spread of Flu

google-orgIs the flu spreading across your state? You can find out using Google Flu Trends, which projects the spread of influenza based on how people are using Google to search for health information. Check out the movie illustrating how search data appears to correlate with flu data from the Center for Disease Control.

The reason this interests me is that Google is using a tracer – examining search patterns in terms of where the searches are originating from geographically to infer how diseases might be spreading. They are not tracking diagnosis information or other “hard” data which would affirm the presence of disease, only recognizing that people will tend to be more interested in the flu when they’re trying to figure out whether they have it! (The most useful aspect of the search data is that it appears to serve as a leading indicator for the CDC data, which has a two week lag.)

Are any companies out there using patterns in their Google searches on their websites to infer what consumers or constituents are most interested in at any given time? It would be interesting to see what other “real” things Google search data can serve as a leading indicator for. I could see this as a useful technique for diagnosing the “voice of the customer” in a novel way.

The Google of Politics: Innovation in Democracy

googleIn a 2004 post, one observant blogger noticed that the presidential campaigns for George W. Bush and John Kerry weren’t “doing something new, something uniquely suited to the new medium that wasn’t possible before but perfectly fits with the types of communication the Internet enables.” This person remarked that “right now political activity online is in the eToys era. What will be the Google of politics?

In November 2008, this question was answered:

For a couple of generations, it was conservatives who had the more effective political infrastructure. They used direct mail and talk radio to run circles around liberals in raising money and communicating their message around the filter of the establishment media. Some of that money flowed into think tanks that helped nurture ideas and operatives. 2008 was striking because the technology/communications advantage was decisively with the Democrats. Obama and other Democrats used this to raise vastly more money than McCain and to mobilize legions of people who had not previously been engaged with politics.

The mission of Google is to organize the world’s information – to transform the relationship between people and information in such a way that collaboration, innovation, and insight are electrically catalyzed. The mission of the Obama campaign was to organize and inspire the people of the United States – to transform people’s perceptions of relationships with one another and convince them that they could achieve a more hopeful future together. And they used Web 2.0 to do it elegantly. Not only did this campaign spread the infectious meme of hope to so many young Americans, including those who previously didn’t have it, it was very easy for anyone who wanted to contribute to know exactly what to do. The Obama campaign made its needs actionable so it was easy for anyone with a little motivation to get involved, and make a difference.

Obama is the Google of politics: He has technological expertise and an audience his political competitors simply cannot match. Looking ahead to 2010, House and Senate Democrats will be jealously eyeing Obama’s e-mail lists and technology secrets — giving him even greater leverage over them. Republicans will be forced to invest serious money and time to narrow the technology gap.

Now that the campaign that organized the Google of politics transitions to the White House, I am hopeful that this penchant for innovation might infect other areas of government. I don’t have my expectations set unreasonably high, but I’m pleased that we can try out a new mindset in American government. I am tired of the politics of fear, I am conscious of idealism, and I am dedicated to action. I know that millions of Americans don’t feel this way today, and are wary of what a new Administration might bring… to them I say, keep an open mind. The condition of the country could get worse, but it could also get better. Let’s be open to learn from a new experience. Whether you voted for him or not, it is possible to acknowledge Obama’s campaign as both masterful and innovative; one that efficiently leveraged the power of collaboration in remarkable ways in just 21 months.